Revised Lipstick poster, Looks more bold and less cluttered. Thanks to the seminar i feel it looks less “Mumsy” and has that natural isn’t boring look it needed. (more might be added as i feel its missing something very small) Going to attempt to do this style across the rest now :)
Tash recommended to me to start fresh and leave what flowers/females i used but i struggled to recreate the females in a frontal view without taking a lengthy amount of time they looked dull without going into full detail. These are the two i began working up but the shading of these would take hours and doing it x4 would leave me with very little time to take use them in the posters as well as creating flowers. I’ve decided to edit my old pieces but completely change the style to have more impact by editing the females hairlines and also attempt to add some details such as lipstick & eye colour impact. This is the first example. Im using stronger gradients on the flowers and a deep textured background to give more depth to the vectors. I need to use less flowers i feel and add more elements. For this I’m thinking of just lipsticks as a starting point.
It’s took me a lot of this weekend to finally start up again so I’m going to focus on these till tuesday and get as much done on the 4 i can to show to tash for last minute touch ups & then quickly focus on the rest of the brief.
Examples of more visuals that feature bold colour that attracts the eye but also has the undertone that “nature of sorts” isn’t just Mumsy and boring. I want to take the vibrancy of these pieces now and liven up my designs i’m thinking of taking advice from Lee & Tash and i can either liven up the tagline and change GOOD to something more extravagant and bring up the natural as a possibility.
After a seminar today my idea i found difficult to explain to why i’m going in the direction i have. So i have been recommened to amend the concept slightly and although the colour is definitely working for the brand design and the style is looking good i need to edit to avoid the “mumsy” look it currently has and make the body shop have a nice visual branding of saying “natural isn’t boring” so people are going to stop going to LUSH with its pick n mix style branding/colour and instead have a more positive similar approach about the body shop.
After a quick chat to Lee afterwards he recommended to me to mix these:
Firstly my existing designs/style of poster that i’ve created. with the existing feel of TheBodyShops existing work specifically this design:
& then finally blend this with a “thebodyshop” isn’t always nice. it can have a mean tough side. So as a example of blending my style with that:
Going to research some stuff to help brainstorm ideas on what i can do with this type of approach and take it further.
Here is a my poster set so far, i’ve done 3/4 and together they look realy nice, the typography i feel still needs work what I’m happy with for now on the type is the White musk this i finished for now. Drops of youth needs tweaking slighty on the OF as it looks a bit thin. And the colour crush needs work and moving around a bit further to look more natural alongside the typography.
Working further on the Drops of youth poster, I like this one and feel it works nicely but I’m struggling to get the drops of youth into a natural composition like Use what feels good. I quite like the symmetrical image tumblr has created also. so i could use a website banner like this to advertise the product?
Anyway progressing i decided to use a light green background and tone down the transparency. The Body Shop logo is top left again like the other 2 it seems a nice position for it, i may have to reduce the size by 10% on all of them as it needs a bit more breathing space. The contrast on this design it nice as the whites, blues yellows & greens work nicely together and i’ve kept a beautiful composition for the flowers. like on the rest im leaving the girls face simple so i can focus on other parts such as type and layout. Once all these are done i will then focus on the second part of the brief focusing on a topic to campaign and finally the third part of the brief, when this is done i will try tweak the shading then or during these other brief parts.
Experimenting with white musk poster design:
This is my second poster design for the white musk (perfume) i firstly attempted the woman/female coming out of the bottle alongside flowers to look like the female smelled of the perfume with use what smells good. I like this but also the problem i found it might construed as the perfume smells of this woman so although it may work i wanted to attempt a second visual version. The second idea was to have the perfume surrounded by a field of flowers of sorts with the woman smelling the perfume, this works but the female looks plain and a bit floating. I like both of them and feel the typography works on the first one more than the second concept. I also prefer the light blue background as it helps contrast as a sky tone and its reminiscent of the flowers blooming.
Im going to leave this poster now till my seminar with tash and see which she prefers, i got two more posters to do as well as touches on the first’s typography. Then i need to do the concept for a 5th poster and something viral? possibly.
General layout/design inspiration:
To help me of ways to layout my flowers & female faces i wanted to get some inspiration of how composition, depth and layout all come together to help hierarchy and focal points. I also wanted to look at ways of using typography alongside the design.
First up is a simple collage looking piece, This is a really simple headshot of a woman with her shoulders. What i like and feel it works well in this piece is the mix of black and white with colour. using the bold flowers to cover her face it adds a sense of mystery and to me communicates a mother nature figure.
Second is a focal point of a NBA plater surrounded in typography, this looks nice but visually its kind of messy in terms of layout. What i like about it though is the boldness of certain typefaces/fonts and how they compliment the rest. If i decide to use a lot of words alongside my concept like i was thinking of having words that are reminiscent of using these products such as refreshing, beautiful etc. It may be a good way of layout in terms of creating my piece.
Third up is the poster for the TV Show Louie, this has a beautiful composition the colour palette blends well together and i like the typography as they are all in a similar style of font but with different thicknesses. This is a good layout possibly for the white musk poster having the focal point in the middle. Although there might be less typography.
Fourth design here is just a reference on how abstract shapes can be added in alongside the focal point of flowers and the model. It adds more complex interest into the design and makes it have a greater impact something that i may explore if i feel its needed.
The 5th poster shows how i can use flowers across the whole poster and place shapes with type inside for the details, although this looks nice i feel i’m going to avoid going overboard as this one as i feel it looks to bold and striking. comparing this to the 6th poster which has a similar background but lets the typography breath as the dark colour of the flowers blends well with the white font.
Finally this is great reference as it’s pretty much the style of poster i’m designing in terms of having a female surrounded in flowers. I like the use of typography being this bold but i want to keep it simple and let the design speak for itself.
Here is a really nice poster for pulp fiction, this gave me a idea of further possible styling for my posters to add more interest, i feel i could do something similar to the coke ads and have descriptive type around the poster as well as the person and it then says a lot more about the product and how it actually makes you feel. Only problem i would have is composition of the logo as well as the tagline. Only way i could see the outcome of this is to block off a section at the bottom as a buffer for the logo/tagline on each poster.
On another note i like the textures on this one behind and around the type. as well as how some of the type goes behind her and hides part of the word. The colour palette is also a simple red, white & black (with tins of grey shading) this means its simple. Although mine is a bit more complicated i may darken my background so the white type can stand out.
Continued to tweak the first poster, I’m trying to add in the information of what product is being advertised for this poster as well as the tagline. Im keeping the posters simple and straight forward. Having the product be used alongside the illustration.
Im using the Freehand 575 font and i feel it works really well, but i feel the Colour Crush Lipstick needs work and maybe a different font as well.
On another note i need to add more floral elements around her head and try to create some depth by shading/lighting in the vector this may work or i could have a more interested glare in the background thats more prominent.